The spring 2012 collection features designs from over 30 artists, available in both men and women.  In stores January the 15^th, the collection will also be made available online at www.bloodisthenewblack.com .With seven years in the business, the collection now retails at Urban Outfitters, Karmaloop, Asos, Delta (Japan), Dakota 501 (Australia) and Neu (Taiwan).

The video campaign, as well as the lookbook was shot by Dan Monick. Hangouts, random dance parties and miscellaneous adventure parallels to the spring/summer nights we’re looking forward to.