Brand: to give a product a distinct identity by means of characteristic design, packaging, etc.

Luxury brands have geared their designs to consumers whom find pleasure in the art of getting dressed. Generally they understand the label’s history and importance to fashion, as well as have an appreciation for quality. Recently, luxury brands have found safety nets in relating to the average consumers by designing lower-priced collections for mainstream stores. However, just how consumer friendly are they?

We’re expected to be excited for the much repetitive title “luxury brand for mainstream store” and believe in the exclusivity pitched by numbering the amount of pieces available for a period of time. While we’re made to believe it is for the greater good of the average consumer, it’s really to aid the pockets of the “politically correct” designer labels. The fact of the matter is, the everyday consumer will not spend $250-$300 on a single piece of clothing because it’s a high-priced label. The designs are not exclusive if they’re being produced for the mass market and available in 250 stores. The labels are not for you to buy as they are intended to make you believe you can afford them – marketing 101.

This isn’t a protest against all designer brand relations to the average society nor am I saying if your favorite label decides to go public, you should not support it. I’d like you to be a well-informed consumer and succumb purchasing clothing because it’s your personal preference. Luxury brands need a platform to relate and for now, that’s the mainstream market. What will be the game changer?

At the end of the day unless you have Old Navy prices, you are not consumer friendly. 

All Images Copyrighted By Scarlett Spade