Delving into the online fashion world, one finds numerous shops selling eclectic pieces that catch the eye. That’s how you know I couldn’t pass up a chance to explore when Nasty Gal came on my radar this summer. I don’t remember if it was a friend tweeting about an item or going on one of my random fashion searches, but after I looked through the sites offerings and bookmarked several items—I was hooked.
This online brand’s effortless style has a younger generation of fashionistas punching in their credit card numbers for a package of Nasty Gal to show up on their doorsteps. The angsty feel of their clothing, shoes and accessories are all chalked up to the indie designers they buy from and the inspiration they get from the modern street girl. The looks are “down to earth” and can be achieved by any woman or girl with the right attitude.
The site started out as an eBay store in “San Fran” garnered by founder Sophia Amoruso with acclaimed vintage picks. It then progressed to an online shopping haven for vintage and vintage feel pieces alike, mixed with top trends. Their avid social media presence on Facebook, Twitter, Youtube, Instagram, Pinterest and Tumblr has helped the company grow from humble beginnings into a brand that is worth reckoning with. Now based out of Los Angeles, Nasty Gal features street style Lomography-esque catalog shots, stylish, yet affordable clothing, and a refreshing blog displaying who Nasty Gal is and how you can be her. They have broken domestic borders by having an equally eager international fan and customer base of over 50 countries with their products to rival that of America.
Overall, the Nasty Gal brand, the brand that stands without a physical store, manages to stand out among a growing market of solely online clothing brands and boutiques. The brand is releasing its own in-house collection to truly illustrate CEO Sophia Amoruso’s vision for a “Nasty Gal’s” style. As Nasty Gal’s growth continues to skyrocket, the words of Bo Derek echo in my mind,"Whoever said that money can’t buy happiness, simply didn’t know where to go shopping," and that place is NastyGal.com